Note From The Director

With over 30 years of experience producing special events, SBG Productions is excited to continue growing a new era of TGSW with new events and fresh energy, while honoring the historic legacy. After an exciting two years at the helm, we are excited for another round and opportunity to build on a 22 year-old celebration of equality, inclusivity and awareness for the LGBTQ+ community. We welcome and encourage everyone to be involved and can’t wait to showcase the local flavors that make our ski town so unique.

Our partners are an instrumental component of our event experience and we carefully select each partner for good reasons – we believe in their products and their alignment with our fans. They believe in us.

The core focus of our partnership philosophy is creating custom experiences that make a lasting impact for each brand. Our program is never just a banner on a fence or a logo on a website. Rather, we curate interactive activations for our attendees to connect, appreciate and share with others. In a world of big and busy events, we welcome our attendees to slow down, enjoy life and feel more connected to the moment. If you are considering coming on board, we look forward to creating the most meaningful event activation possible!

Cheers,
Steven Gumble
Director

Telluride Gay Ski Week is a celebration of equality, inclusivity and awareness features tons of activities to showcase the beauty of our LGBTQ+ community. The Telluride community is proud to fight for human rights to live openly and authentically. Our town embraces and welcomes visitors from all walks of life with our signature flare and mountain charm.

The 2025 event will feature a week of exciting programing including daily guided skiing on world-class terrain, après-ski social gatherings, the locally celebrated White Party, a rustic on-mountain “Gay Chalet” social cabin, the outstanding Telluride AIDS Benefit Fashion Show, an “Alpine Rendezvous” Dance Party at the renowned French restaurant Bon Vivant, the "Gay Sleigh” a horse-drawn sleigh ride with a ranch-to-table Spanish Basque-style dinner, a burlesque & drag show, a friendly costume ski race, a drag show brunch and more February 22 - March 1.

Not just for skiers, TGSW invites all to celebrate the magic of wintertime in the San Juan Mountains. With gorgeous accommodations located just steps away from outdoor activities like ice skating, snowshoeing, fat tire biking, horseback and sleigh rides, fishing, snowmobiling, spa experiences and more, Telluride Gay Ski Week has something for everyone.

In 2025 Telluride Gay Ski Week expects an approximate 1,500 attendance between its 25+ hosted events. From parties that go to last call, to lively on mountain DJ’s, to intimate après social events and so much more, brands will have plenty of opportunities to have special and impactful moments with TGSW attendees.

Additionally, February and March is a lively time for general skier visits and tourism in Telluride. Brands activating our Basecamp area and at après-ski locations can expect additional exposure to up to 10,000 active and affluent travelers over eight days.

Demographics

This year, TGSW hosted a diverse group of attendees from across the United States, Canada and Mexico. At the regional level, the largest market segments come from the Southwest and Front Range of Colorado. A large drive market segment also comes from surrounding states Arizona and New Mexico and with direct flights from Dallas, Houston and Austin, Texas is largely represented at the event.

Historical sales data shows that over 70% of ticket-buyers are over the age of 35 and split evenly between gender. In addition, a majority of attendees are homeowners, have graduated college and earn more than $100k per year.

Digital Audience

Telluride Gay Ski Week has a digital audience featuring:

• Facebook - 1,600+ followers (+121% year over year)

• Instagram - 3,950+ followers (+243% year over year)

• Email Newsletter Subscribers - 3,000+ subscribers (25% year over year)

• Website Traffic - Since re-launching in July 2022, the website has seen over 27K unique visitors and 84K pageviews

Plans For Growth

In July of 2022, SBG Productions, the organization behind Telluride Blues & Brews Festival, Telluride Jazz Festival, and Durango Blues Train, purchased Telluride Gay Ski Week. With almost 30 years of event experience, SBG Productions, is excited to usher in a new era of Telluride Gay Ski Week with new events and fresh energy, while honoring the historic legacy.

With a strong growth track record and a tactical growth plan SBG Productions is expecting to significantly grow TGSW’s attendance and digital properties over the next five years. Please join us in building an incredible event!

Telluride Gay Ski Week builds all of our partnerships custom for maximum results for your brand and maximum impact for attendees. Please let us know how you’re interested in activating a we will a build a great partnership for your brand. We look forward to building something incredible with you!

Brand Showcase

Showcase your brand around Telluride Gay Ski Week’s 25+ events and its digital channels and assets. From title sponsorships to tactical branding and more, there are many opportunities to showcase your brand, brand’s product and pride.

Consumer Data Collection

Use Telluride Gay Ski Week as a platform to collect Key Consumer Data through fun giveaway contests and effective social and SMS campaigns.

Product Activation

Get your product in front Telluride Gay Ski Week attendees for sampling, demoing and more. TGSW has many slope-side activation spaces, venues and bars available for a variety of product activations.

Influencer Activation

Send your brands influencer to interact with Telluride Gay Ski week attendees and represent your brand. Team up with us to show an influencer or journalist an amazing time while earning valuable consumer impressions for your brand.

Authentic Face-to-Face Time

Spend valuable and authentic time with consumers face-to-face and create strong memories.

Vending and Sales

Sell your product at our slope-side activation spaces or some of our during 25+ events.

Space Activation

Team up with Telluride Gay Ski Week to program your lounge, bar, restaurant or space.

Content Creation

Work with Telluride Gay Ski Week to create photo and video content around your brand in the beautiful setting of Telluride, Colorado.

Showcase Your Brand’s Pride

Use Telluride Gay Ski Week content and assets to showcase your brands commitment to diversity and pride.

And More

Have an idea? We would love to hear it. We are open to all activations that add value to our attendees experience.

Have a creative idea? We'd love to hear it!

Contact our Partnership Director, Patrick Shehan, to discuss opportunities.

Partnership Director
Patrick Shehan
303-437-7562
patrick@sbgproductions.com